[ July 2019 - Aug 2021 ]
Built the WMdC organisation from the ground up, starting with discussing designs with the architect, hiring the very first personnel and drafting the first policies.
White Maison de Couture is a sister concern of White Jewels - an approx. 25 year old jewellery brand of Mumbai owned by businessman, Mr. Vikas Jain. The White Maison brand, started in 2020 after about half a year of well worth backend toil. In this duration a roster of some of the most acclaimed names of the luxury fashion industry like ASAL by Abu Sandeep, Tarun Tahiliani, Rahul Mishra, Gaurav Gupta, Varun Bahl, Rohit Gandhi Rahul Khanna, Shamal & Bhumika, Gauging Shah, Jayant Reddy, Torani, Abhinav Mishra, Ridhi Mehra and many more were tied-in in various capacities.
Merchandise worth several crores was stocked in the 3000 sq. ft. store brought via consignments, outright purchases and in-between deals at varied percentages that worked best for both the owners and the vendors alike promising a prosperous future for the company.
( WMdC was a Client. I worked in a consulting capacity on retainer. )
WMdC Website ( www.whitemaisondecouture.com )
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Store Images:
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