Anoop Shukla
anoop.shukla@ymail.com
+91 9830063697
Short Version:
I am a Creative.
A Brand Development professional, a Creative Director, a Fashion Designer & often a bridge between the Creative and the Strategic wings of a business.
Long Version:
I served as the Head of Sabyasachi Menswear (Design & business, since early 2014 to April 2019) and also oversaw the Accessories vertical. My work encompassed design direction, range planning, marketing and business development. I also sporadically Directed all forms of Visual Media -esp. Instagram marketing videos.
During this time I have overseen and facilitated the functioning for FDCI’s SRM Jewellers’ India Couture Week 2014 –‘Firozabad’ Collection, Amazon India Fashion Week 2015–‘Bater’, Lakme India Fashion Week 2015 –‘Big Love’. Lakme India Fashion Week 2016 –‘Firdaus’, Sabyasachi X Christian Louboutin collaboration runway show 2019 and Campaign shoots for Instagram shows that the company predominantly shifted to since 2016 like Udaipur Lake palace shoot, ‘Palermo Afternoons’ at Villa Tasca Italy, Rambagh palace shoot, ‘An Endless Summer’ at Falaknuma palace, ‘Kesaribai Pannalal’ shoot at Samod palace, 'Fiza' SS19 campaign shoot and NDTV Good Times’ show ‘Band Baaja Bride’ from Season Four to Season Eight.
In addition to this, dressed celebrities like Ranveer Singh, Virat Kohli, Nick Jonas, Mr. Mukesh Ambani, Waris Ahluwalia, Karan Johar, Vin Diesel, Salman Khan, Saif Ali Khan, Ranbir Kapoor, Shahid Kapoor, R. Madhavan, Abhishek Bachchan, Irrfan Khan, Fawad Khan, Suresh Raina, Brian Chesky, Christian Louboutin and Mr. Sundar Pichai etc.
I was the Brand Director at a US based ethnic fashion brand, Lashkaraa Inc. (June 2022 - December 2024) -a premium e-commerce ethnic wear apparel company that provides Indian/Pakistani festive outfits to a global audience. With no retail presence, the company grew it's annual turnover from INR 80 Crores to 140 Crores during my tenure (two and a half yrs).
I was the Head of Operations & eventually the Business Hear for White Maison de Couture (WMdC) - A multi-designer luxury apparel store based out of Juhu, Mumbai (Jul 2019 to Aug 2021) where I built the organisation from ground-up, starting with discussion designs with the architect to looping-in some of the most acclaimed names of the fashion industry such as ASAL by Abu Sandeep, Tarun Tahitian, Rahul Mishra, Gaurav Gupta, Rohit Gandhi Rahul Khanna, Varun Bahl, Shymal & Bhumika, Gaurang Shah, Anushree Reddy, Torani, Abhinav Mishra, Ridhi Mehra, Nakul Sen and Jayanti Reddy to name a few.
Previous experiences furthermore involve designing for the runway show of Mercedes Benz Fashion Week at Berlin for S/S 2014. Additionally I have designed for brands like Massimo Dutti, Guess, Tommy Hilfiger, Nautica, FCUK etc. through A.V.T -the Chennai based export house.
I hold specialization is in luxury apparel, creative direction and bridging the gap between design and market.
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Formal Education:
- University for the Creative Arts,
Rochester, UK 2012-13
Masters in Fashion (M.A.), Focus on Branding, Menswear and Leather.
Masters in Fashion (M.A.), Focus on Branding, Menswear and Leather.
- National Institute of Fashion Technology,
Ministry of Textile 2006-10
Bachelor in Design (B.Des.), Graduated in Leather design. Fashion & Apparel Dep.
Bachelor in Design (B.Des.), Graduated in Leather design. Fashion & Apparel Dep.
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Contact detail:
anoop.shukla@ymail.com
+91 9830063697
Or send me a message by simply writing below:
Thank you.