Hello, my name is Anoop Shukla. I am an idealist, an editor and a perpetual student at my core. Professionally, I am a strategic manager with a design background who juggles between the creative and the analytical part of a brand as effectively as possible.

I am currently the business head of Sabyasachi Accessories and Sabyasachi Menswear. Details of the same can be found here. My work encompasses business development and range planning. My previous experiences have involved designing for brands like Tommy Hilfiger, Nautica, Guess, Massimo Dutti, FCUK, CK, NEXT etc. through A.V.T, a Chennai based export house and designing for the runway show of Mercedes Benz Fashion Week at Berlin for S/S 2014

My core area of functional expertise include creative direction, workflow systems implementation, problem solving, anticipating & preempting potential problems and coaching to create new leaders & contingencies. To sum up, I believe in creating a balanced and sustainable business model, working towards higher turnovers and providing counsel for the improvement of the organization as required.

In context to design, I work on the improve-by-elimination technique, reviewing and redoing my work. I find trying first hand to be imperative to the development process at the draft or beta-test stages. My work is predominantly minimalistic but I am not limited to it. My sense of aesthetic favors space division, harmony and contrast.

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Formal Education: 

- University for the Creative Arts, Rochester, UK 2012-13
Masters in Fashion (M.A.), Focus on Branding, Menswear and Leather.

- National Institute of Fashion Technology, Ministry of Textile 2006-10
Bachelor in Design (B.Des.), Graduated in Leather design. Fashion & Apparel Dep
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Contact detail: anoop.shukla@ymail.com
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