Important Note: All work displayed below is a property of Lashkaraa Inc., showcased here only for portfolio purpose.
This information is strictly non derivative. Not for public sharing. Not for commercial use.
Lashkaraa Incorporated is a California based ethnic wear brand; In a short span of seven years the brand has shown extensive growth and has made a name for itself globally, although admittedly, it has not entered the Indian market -yet (as of June 2022) which will also be one of my undertakings. Predominantly Lashkaraa Inc. serves the US, Canada, UK, European and the Australian markets.
Primary Scope:
Rebranding Lashkaraa Inc.
Continued Brand Steering.
Laying the ground work to enter Indian market.
Creating new sister brands (House of Brands structure) for the organisation.
www.lashkaraa.com
IG @lashkaraa
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Recent collection video (More samples below):
Rebranding excerpt:
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/d5da7f91-ffee-4b64-b30e-c5adc13a83dc_rw_1920.png?h=92b1098548f2c5fba4c4cfb6c255ede1)
Logo | Graphic | Story
Brand Direction & Supervision.
[ Graphics showcased are not created by me. ]
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/d64022c4-7766-44c5-9353-b8196150d681_rw_1920.png?h=329e13c7af9142cb12ed0e82c9c42849)
Colours | Tags
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/78827d85-3ca0-49a7-b557-6416f68ae941_rw_1920.png?h=26ca88de6bd8f456dd02b78272232e29)
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/5eb30e86-1348-437c-a70b-7447a8793137_rw_1920.png?h=d78b560622bf9d202f580b35c5017b1d)
Packaging
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/060790a6-1879-4f52-b9ff-481bc3404304_rw_1920.png?h=a3c2fd662ff6907afd6cd4635d460140)
Brand Guidelines | Templets
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/a244c449-f20b-4fae-b8fd-e9f61d5bf0c1_rw_600.png?h=39f841919ea076df37d895f53733e8c1)
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/3f25ef87-f8ff-48b1-b7f0-2f4193b860a6_rw_600.png?h=f1cd7dacaf9197acbc0ed1190a46a576)
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/86e41823-a6b9-4435-b267-e0f06e00aa66_rw_600.png?h=f74df8b004a535d859a2d91bfbd74394)
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/fccbe361-4199-4450-a48c-91971567e588_rw_600.png?h=ad788154196e493fa8915b17c6e5840c)
Exemplary Content
IG Grid
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/ba2ae2f8-29b6-483f-9c43-bada15c9fbcc_rw_1200.png?h=118c12a49ec53de8ee80a1e7c234c78a)
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/25616de2-71d7-4537-a69b-8186932325dc_rw_1200.png?h=361235663563a4d652b54ca8ddded022)
As an e-commerce brand, most of its presence is currently meant to be digital. To show aesthetics of the same apart from the website itself, here's a Newsletter design:
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/447648f5-0c7a-4d8a-b5ea-59893806ea60_rw_1200.gif?h=136ffb6fc6ac58c930fa723f4b5a1e98)
![](https://cdn.myportfolio.com/4c1d905806bf723eeffe4225af08922c/b63f4889-94b1-44a6-bda8-8c3738fdcd5a_rw_1200.jpg?h=91ce3baaf21fb29cbc0369210bf82060)