Important Note: All work displayed below is a property of Lashkaraa Inc., showcased here only for portfolio purpose.
This information is strictly non derivative. Not for public sharing. Not for commercial use.
Lashkaraa Inc. is a California based e-commerce global leader in premium Indian and Pakistani festive wear, catering to markets in the US, Canada and Europe. The company, established in 2014, operates almost exclusively online and reliant on online visibility achieved a nearly 75% revenue growth, with turnover increasing from INR 80 to 140 crores within 2.5 years of my tenure.
( Main site: www.lashkaraa.com | To open from outside US/Europe click: www.lashkaraa.com/?geo=false | India site www.lashkaraa.in is undergoing updates | IG: @lashkaraa )
KRA:
Started with rebranding, packaging change and an overhaul.
Defining unique brand identity that resonates with the target audience.
Establishing brand position in the marketplace focusing on quality, variety and frequency of products.
Creating an omnichannel brand presence. Overseeing the brand’s representation across all touchpoints, ensuring every interaction reinforced brand identity.
Crafting a compelling brand narrative.
Dictating brand guidelines and subsequently maintaining an ongoing effort to keep the aesthetics and user experience on-brand.
Oversight of creative concept and the subsequent campaign content creation.
Managing strategy for social media with agencies.
Working with PR agencies for runway shows, collaborations and celebrity partnerships.
Crisis and reputation management.
Mentorship, culture development and vision communication within the organisation.
Laying ground work to enter the Indian market.
( Lashkaraa was a Client. I worked in a consulting capacity on retainer as their Brand & Image Director. )
( Main site: www.lashkaraa.com | To open from outside US/Europe click: www.lashkaraa.com/?geo=false | India site www.lashkaraa.in is undergoing updates | IG: @lashkaraa )
KRA:
Started with rebranding, packaging change and an overhaul.
Defining unique brand identity that resonates with the target audience.
Establishing brand position in the marketplace focusing on quality, variety and frequency of products.
Creating an omnichannel brand presence. Overseeing the brand’s representation across all touchpoints, ensuring every interaction reinforced brand identity.
Crafting a compelling brand narrative.
Dictating brand guidelines and subsequently maintaining an ongoing effort to keep the aesthetics and user experience on-brand.
Oversight of creative concept and the subsequent campaign content creation.
Managing strategy for social media with agencies.
Working with PR agencies for runway shows, collaborations and celebrity partnerships.
Crisis and reputation management.
Mentorship, culture development and vision communication within the organisation.
Laying ground work to enter the Indian market.
( Lashkaraa was a Client. I worked in a consulting capacity on retainer as their Brand & Image Director. )
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Final rebranding excerpt developed with a Bangalore based graphic design agency:
Developed Custom Audio Track [ Headphones Recommended ] :
Campaign & collection videos. More samples below :
Penultimate rebranding excerpt ( 1st out of 2 ) developed with a different agency:
Logo | Graphic | Narrative
Brand Direction & Supervision.
Colours | Tags
Packaging
More Showcased Content:
IG Grid
As an e-commerce brand, most of its presence is currently meant to be digital. To show aesthetics of the same apart from the website itself, here's a Newsletter design:
