Important Note: All work displayed below is a property of Lashkaraa Inc., showcased here only for portfolio purpose.
This information is strictly non derivative. Not for public sharing. Not for commercial use.
Lashkaraa Inc. is a California based ethnic wear apparel company that provides Indian/Pakistani festive outfits to a global audience -primarily US, Canada, Europe and Australia. The company started in 2014 and it had an annual turnover of INR 80 Crores at the time of my joining in 2022.
It is noteworthy that Lashkaraa has no physical retail store anywhere with an exception of a handful of garments being stocked by a few multi designer stores. The scope of making any impact leading to sales or otherwise for Lashkaraa has been limited through website, digital media, celebrity dressing and a few more modes via PR.
In my 2.5 years of working there, Lashkaraa’s turnover grew almost twice to INR 140 Crores.
(www.lashkaraa.com/IG: @lashkaraa)
I maintain that Branding doesn’t directly lead to sales. It consistently cements the idea of a brand being dependable and admirable which inadvertently and eventually leads to increased sales.
KRA:
Started with rebranding, packaging change and an overhaul.
Defining unique brand identity that resonates with the target audience.
Establishing brand position in the marketplace focusing on quality, variety and frequency of products.
Creating an omnichannel brand presence. Overseeing the brand’s representation across all touchpoints, ensuring every interaction reinforced brand identity.
Crafting a compelling brand narrative.
Dictating brand guidelines and subsequently maintaining an ongoing effort to keep the aesthetics and user experience on-brand.
Oversight of creative concept and the subsequent campaign content creation.
Managing strategy for social media with agencies.
Working with PR agencies for runway shows, collaborations and celebrity partnerships.
Crisis and reputation management.
Mentorship, culture development and vision communication within the organisation.
Laying ground work to enter the Indian market.
It is noteworthy that Lashkaraa has no physical retail store anywhere with an exception of a handful of garments being stocked by a few multi designer stores. The scope of making any impact leading to sales or otherwise for Lashkaraa has been limited through website, digital media, celebrity dressing and a few more modes via PR.
In my 2.5 years of working there, Lashkaraa’s turnover grew almost twice to INR 140 Crores.
(www.lashkaraa.com/IG: @lashkaraa)
I maintain that Branding doesn’t directly lead to sales. It consistently cements the idea of a brand being dependable and admirable which inadvertently and eventually leads to increased sales.
KRA:
Started with rebranding, packaging change and an overhaul.
Defining unique brand identity that resonates with the target audience.
Establishing brand position in the marketplace focusing on quality, variety and frequency of products.
Creating an omnichannel brand presence. Overseeing the brand’s representation across all touchpoints, ensuring every interaction reinforced brand identity.
Crafting a compelling brand narrative.
Dictating brand guidelines and subsequently maintaining an ongoing effort to keep the aesthetics and user experience on-brand.
Oversight of creative concept and the subsequent campaign content creation.
Managing strategy for social media with agencies.
Working with PR agencies for runway shows, collaborations and celebrity partnerships.
Crisis and reputation management.
Mentorship, culture development and vision communication within the organisation.
Laying ground work to enter the Indian market.
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Final rebranding excerpt developed with Studio Pallavi Nopany:
Developed Custom Audio Track [ Headphones Recommended ] :
Campaign & collection videos (More samples below):
Penultimate rebranding excerpt [ 1st out of 2 ] developed with Norm Mag Agency:
Logo | Graphic | Story
Brand Direction & Supervision.
Colours | Tags
Packaging
Brand Guidelines | Templets
More Showcased Content:
IG Grid
As an e-commerce brand, most of its presence is currently meant to be digital. To show aesthetics of the same apart from the website itself, here's a Newsletter design:
