Lashkaraa Incorporated is a California based ethnic wear brand; In a short span of seven years the brand has shown extensive growth and has made a name for itself globally, although admittedly, it has not entered the Indian market -yet (as of June 2022) which will also be one of my undertakings. Predominantly Lashkaraa Inc. serves the US, Canada, UK, European and the Australian markets.
Rebranding Lashkaraa Inc.
Laying the ground work to enter Indian market.
Creating new sister brands (House of Brands structure) for the organisation.
As an e-commerce brand, most of its presence is currently meant to be digital. To show aesthetics of the same apart from the website itself, here's a Newsletter design: