Head of Department – Menswear.
Sr. Designer – Head of Menswear Design Team.
( February 2014 – April 2019 )
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Led Sabyasachi Menswear (throughout), Sabyasachi Accessories vertical (early 2018 to April 2019) and a third of the Saree segment (early 2017 to April 2019). Responsible for designing & refining lineups -range planning and business development. Creating and curating the range of products, improving on all controllable aspects of the same while briefing designers for the forthcoming requirements. Overseeing R&D and Sampling new garments. Won GQ Best Menswear award in 2015 within a year of joining. Increased Menswear TO by 2.8 times from approx. INR 8 Crores to 23 Crores by streamlining production and product portfolio.
Designed for and dressed celebrities like Ranveer Singh, Virat Kohli, Nick Jonas, Mukesh Ambani, Waris Ahluwalia, Salman Khan, Saif Ali Khan, Ranbir Kapoor, Shahid Kapoor, R. Madhavan, Abhishek Bachchan, Irrfan Khan, Fawad Khan, Suresh Raina, Brian Chesky, Christian Louboutin and Sundar Pichai etc.
Oversaw and executed the functioning (i.e. design development, fittings, alterations, show lineup and backstage choreography coordination etc.) for the FDCI’s SRM Jewellers India Couture Week 2014 –Firozabad Collection, Amazon India Fashion Week 2015 –Bater Collection, Lakme India Fashion Week 2015 –Big Love Collection and Lakme India Fashion Week 2016 –Firdaus Collection.
Created articles for in-house shows like the Sabyasachi X Christian Louboutin collaboration runway show and Campaign shoots for Instagram shows that the company predominantly shifted to since 2016 like Udaipur lake palace shoot, ‘Palermo Afternoons’ shoot in Sicily, Rambagh palace shoot, ‘An Endless Summer’ shoot at Falaknuma palace, ‘Kesaribai Pannalal’ at Samod palace and shoots at Umaid bhawan etc.
Spearheaded rebranding of the Sabyasachi brand in 2014 forming new brand guidelines with the now famous tiger logo. Framing and story telling via campaign photo shoots and videos as an Art director and Brand custodian.
Planned and delivered garments for the NDTV Good Times’ show ‘Band Baaja Bride’ from Season Four to Season Eight. Developed new designs first hand, some of which lead as key factor to the phenomenally hit collections ‘Firozabad’ and ‘Big Love’.
Designed for and dressed celebrities like Ranveer Singh, Virat Kohli, Nick Jonas, Mukesh Ambani, Waris Ahluwalia, Salman Khan, Saif Ali Khan, Ranbir Kapoor, Shahid Kapoor, R. Madhavan, Abhishek Bachchan, Irrfan Khan, Fawad Khan, Suresh Raina, Brian Chesky, Christian Louboutin and Sundar Pichai etc.
Oversaw and executed the functioning (i.e. design development, fittings, alterations, show lineup and backstage choreography coordination etc.) for the FDCI’s SRM Jewellers India Couture Week 2014 –Firozabad Collection, Amazon India Fashion Week 2015 –Bater Collection, Lakme India Fashion Week 2015 –Big Love Collection and Lakme India Fashion Week 2016 –Firdaus Collection.
Created articles for in-house shows like the Sabyasachi X Christian Louboutin collaboration runway show and Campaign shoots for Instagram shows that the company predominantly shifted to since 2016 like Udaipur lake palace shoot, ‘Palermo Afternoons’ shoot in Sicily, Rambagh palace shoot, ‘An Endless Summer’ shoot at Falaknuma palace, ‘Kesaribai Pannalal’ at Samod palace and shoots at Umaid bhawan etc.
Spearheaded rebranding of the Sabyasachi brand in 2014 forming new brand guidelines with the now famous tiger logo. Framing and story telling via campaign photo shoots and videos as an Art director and Brand custodian.
Planned and delivered garments for the NDTV Good Times’ show ‘Band Baaja Bride’ from Season Four to Season Eight. Developed new designs first hand, some of which lead as key factor to the phenomenally hit collections ‘Firozabad’ and ‘Big Love’.
