Business Head – Sabyasachi Accessories | Sabyasachi Menswear.
(June 2018 – April 2019) Operating Title.
Head of Department – Menswear.
(August 2014 – April 2019) Formal Title.
Senior Associate – Menswear Design Team ( Sr. Designer )
(February 2014 – July 2014) Formal Title.
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Responsible for refined menswear lineups resulting in business growth; Overseeing the operations of Sabyasachi Menswear and the relatively recently added Sabyasachi Accessories vertical. Handled a third of the Saree segment since early 2017 to June 2018.
Studying and creating/curating the current range of products, their relation to international and domestic sale, consumer perceptions, market research, advertisement/marketing and improving on all controllable aspects of the same while directing designers for the forthcoming requirement of design development. Responsible for design, business, clientele and collaborative growth for said brands. Also sporadically directed all forms of Visual Media -esp. Instagram marketing videos. (Click to follow link)
- Design direction, business development, sales analysis, range planning and production planning. Overseeing stock movement, sourcing, vendor management and deliverables.
- Active problem solving, prioritizing and preempting potential problems.
- Coaching staff for improvement and in order to create contingencies.
Overall, creating a balanced and sustainable business model, working towards higher targets and providing counsel to Mr. Mukherjee as needed.
In addition to this, designed for and dressed celebrities like Ranveer Singh, Virat Kohli, Nick Jonas, Mukesh Ambani, Waris Ahluwalia, Prabal Gurung, Karan Johar, Vin Diesel, Salman Khan, Saif Ali Khan, Ranbir Kapoor, Shahid Kapoor, R. Madhavan, Abhishek Bachchan, Irrfan Khan, Fawad Khan, Suresh Raina, Brian Chesky, Christian Louboutin and Sundar Pichai etc.
Oversaw and facilitated the functioning i.e. design development, fittings, alterations, lineup and backstage choreography coordination etc. for the FDCI’s SRM Jewellers India Couture Week 2014 –Firozabad Collection, Amazon India Fashion Week 2015 –Bater Collection, Lakme India Fashion Week 2015 –Big Love Collection, Lakme India Fashion Week 2016 –Firdaus Collection and the '20 years of Sabyasachi' -Christian Louboutin X Sabyasachi SS19 show, 'Kashgaar Bazaar' in April 2019.
Managed and created menswear articles for the company’s self-sponsored affairs like the Sabyasachi X Christian Louboutin collaboration runway show at the Delhi flagship store in Sept 2016 and Campaign shoots for Instagram shows that the company predominantly shifted to since 2016 like Udaipur lake palace shoot, ‘Palermo Afternoons’ at Villa Tasca, Rambagh palace shoot and ‘An Endless Summer’ at Falaknuma palace, ‘Kesaribai Pannalal’shoot at Samod palace, 'Fiza' SS19 shoot at Umaid bhawan. Also, planned and delivered garments for the NDTV Good Times’ show ‘Band Baaja Bride’ from Season Four to Season Eight.
As the Head of Menswear design team, developed new designs first hand, some of which lead to a few of the key factor to the phenomenally hit collections ‘Firozabad’ and ‘Big Love’. With a collective effort of a brilliant design team, under the guidance of Mr. Mukherjee, Sabyasachi Couture received the GQ award for best Menswear in 2015.