Business Head – Sabyasachi Accessories | Sabyasachi Menswear.
(June 2018 – Present) Working Title.
Head of Department – Menswear.
(February 2014 – Present) Formal Title.
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Responsible for refined menswear lineups resulting in business growth; Overseeing the operations of Sabyasachi Menswear and the relatively recently added Sabyasachi Accessories vertical. Handled a third of the Saree segment since early 2017 to June 2018.
Studying and creating/curating the current range of products, their relation to international and domestic sale, consumer perceptions, market research, advertisement/marketing and improving on all controllable aspects of the same while directing designers for the forthcoming requirement of design development. Responsible for design, business, clientele and collaborative growth for said brands. Also sporadically direct all forms of Visual Media -esp. Instagram marketing videos.
- Design direction, business development, sales analysis, range planning and production planning. Overseeing stock movement, sourcing, vendor management and deliverables.
- Active problem solving, prioritizing and preempting potential problems.
- Coaching staff for improvement and in order to create contingencies.
Overall, creating a balanced and sustainable business model, working towards higher targets and providing counsel to Mr. Mukherjee as needed.
In addition to this, designed for and dressed celebrities like Ranveer Singh, Virat Kohli, Nick Jonas, Mukesh Ambani, Waris Ahluwalia, Salman Khan, Saif Ali Khan, Ranbir Kapoor, Shahid Kapoor, R. Madhavan, Abhishek Bachchan, Irrfan Khan, Fawad Khan, Suresh Raina, Christian Louboutin and Sundar Pichai etc.
Oversaw and facilitated the functioning i.e. design development, fittings, alterations, lineup and backstage choreography coordination etc. for the FDCI’s SRM Jewellers India Couture Week 2014 –Firozabad Collection, Amazon India Fashion Week 2015 –Bater Collection, Lakme India Fashion Week 2015 –Big Love Collection and Lakme India Fashion Week 2016 –Firdaus Collection.
Managed and created menswear articles for the company’s self-sponsored affairs like the Sabyasachi X Christian Louboutin collaboration runway show at the Delhi flagship store in Sept 2016 and Campaign shoots for Instagram shows that the company predominantly shifted to since 2016 like Udaipur lake palace shoot, ‘Palermo Afternoons’ at Villa Tasca, Rambagh palace shoot and ‘An Endless Summer’ at Falaknuma palace, ‘Kesaribai Pannalal’shoot at Samod palace, shoot at Umaid bhawan etc. Additionally, planned and delivered garments for the NDTV Good Times’ show ‘Band Baaja Bride’ from Season Four to Season Eight.
As the Head of Menswear design team, developed new designs first hand, some of which lead to a few of the key factor to the phenomenally hit collections ‘Firozabad’ and ‘Big Love’. With a collective effort of a brilliant design team, under the guidance of Mr. Mukherjee, Sabyasachi Couture received the GQ award for best Menswear in 2015.